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Ethiopia

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Ethiopia is home to the historical sites of Axum and Labilela, human fossils aged over 3.2 million years, the monasteries of Lake Tana, the tradition lifestyle of the tribes in the Omo valley such as the Nuer, Mursi, Karo and Hamer, the highlands of Simien and Bale Mountains.

Building on this extraordinary heritage, Ethiopia offers a depth and diversity of experience found in very few destinations. Ancient history sits seamlessly alongside living culture, where traditions are not curated for visitors but remain part of everyday life. In the north, the rock-hewn churches of Lalibela and the archaeological legacy of Axum speak to Ethiopia’s role as one of Africa’s great civilisations, while the monasteries scattered across Lake Tana preserve centuries of religious art and scholarship.

Ethiopia is also a country of striking landscapes. The dramatic escarpments and endemic wildlife of the Simien Mountains contrast with the wild, high-altitude beauty of the Bale Mountains, home to rare species found nowhere else on earth. Further south, the Omo Valley offers a rare opportunity to encounter communities such as the Nuer, Mursi, Karo and Hamer, whose cultural identities remain deeply rooted in the land.

Add to this Ethiopia’s renowned hospitality, distinctive cuisine, ancient coffee culture and a sense of authenticity that is increasingly hard to find, and it becomes clear why Ethiopia is not simply a destination to visit, but a place to be deeply experienced.

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